THE ORGANIC MOVEMENT
The organic movement began at the same time as industrialised agriculture. It evolved through the '50s and
'60s with the launch of such books as "Silent Spring" by Rachel Carson, which exposed the toxic effects of
pesticides through what is now termed bio-magnification; a process whereby synthetic chemicals used in
agriculture magnify (increase in concentration) through the food-chain. During the '70s, the development of the
organic market was stimulated by growing consumer interest in health and nutrition, as well as the increasing
importance of preserving the natural environment. More recently, the movement has been given significant
impetus by events such as outbreaks of Bovine Spongiform Encephalapathy (BSE or Mad Cow Disease) and
the controversy surrounding Genetically Modified Organisms (GMOs), which have motivated people to search
for healthy alternatives.
BOOMING, ETHICAL INDUSTRY
The organic industry has achieved compounded growth of 23% pa for seven consecutive years, while the
natural and organic cosmetic sector grew by a massive 39% in 2001 alone. Organic Natural Enterprise
Group leads the world in skin care by successfully developing a totally natural and legitimate
organic range; the world's first certified organic skin and body care products. Recent market research
has shown that consumer demand for organics is growing rapidly worldwide. The company, through its
cutting-edge research and development, intends to progressively release dynamic, healthy, first-to-market
innovations in the organic sector. Globally, sales in the personal care market, including natural personal care,
reached USD$122 billion in 2000 and are growing 1.6%. In the USA, the entire Health and Beauty Care market
is almost USD$40 billion and is expecting 3.4% annual growth. In contrast, the trend towards natural ingredients
is running through every segment of personal care- with sales in the USA in this area reaching USD$1.56 billion
in 2001 and growing at 10%. This segment is expected to grow 6%-7% annually over the next few years.
USA
Consumer sales of organic products in the US reached US$5.6 billion in 2000, a rise of 19% from 1999. If
organics sustains this annual growth (and there is no indication it will not as sales in 2001 reached US$9.4
billion) the organic segment will be worth between US$13 - US$18 billion by 2005.
EUROPE
Research across seven European countries found that organic spending would nearly double over the next 5
years. By 2006, 58% of European consumers will choose to use organic products. During 2000, 29 million
people in the UK said they had consumed organic food, a figure that represents almost half the population.
There are 142 million consumers of organic food in Europe, showing that organic food has hit mainstream after
many years in 'alternative' niche markets. The UK, which had organic sales of GBP 605 million in 2000 and is
expected to reach GBP 1 billion by 2003 will continue to be the key market.
JAPAN
The Japanese are the largest per capita consumers of organics in the world and are substantial importers of
organic consumer products. Japan had a national market value of US$1.5 billion in 1998 and has a current
estimated value of US$3.2 billion. The majority of organic products in Japan are distributed through a 'tei-kei'
arrangement, which is a type of cooperative.
"ONE Group plans to capture a significant share of this booming organic
market over the next 3-5 years."
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~ miessence, mivitality, mienviron ~ "my choice"
organic skin care ~ organic health care ~ organic cosmetics ~ organic home ~ ethical, organic home business opportunity Independent Representative Website
organic skin care ~ organic health care ~ organic cosmetics ~ organic home ~ ethical, organic home business opportunity Independent Representative Website
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